01
You see who looked.
Every brand profile view is logged in your dashboard: which org, from which industry, on what date. If you don't want a callback, you don't need to wait for a request.
Your identity stays yours.
It just becomes an asset now.
FaceLedger is the infrastructure private individuals use to license their likeness, on their own terms, with documented consent, with control over every single request. You don't need to be a model.
Earnings
What you get for it.
FaceLedger calculates license prices by channels, geography, duration, and company size. You receive 65 % of it. The rest covers platform operation, contract generation, review, and legal infrastructure. Three example scenarios:
Scenario
License amount
Your share
Small
Startup, social-only, 1 country, 3 months, face only
€1,000
≈ €650
Medium
SMB, social + print, DACH, 6 months, face + body
€12,000
≈ €7,800
Large
Enterprise, multi-channel, EU, 12 months, all approved
€90,000
≈ €58,500
Small€1,000
Startup, social-only, 1 country, 3 months, face only
Your share≈ €650
Medium€12,000
SMB, social + print, DACH, 6 months, face + body
Your share≈ €7,800
Large€90,000
Enterprise, multi-channel, EU, 12 months, all approved
Your share≈ €58,500
Estimated ranges. Actual license amounts are computed per request and shown transparently before your approval. Payout after approval and campaign start via Stripe Connect.
Real people
Authentic advertising needs real people.
AI models are trained on billions of photos from the web. Advertising uses real faces across every channel. Lawsuits over unauthorized use run into the millions. Many people only find out once the campaign has long since run. Some never find out at all. At the same time, companies are no longer just looking for model faces. They need people who look like their customers: every age group, every type, real everyday life.
Put your look to work for you. With your consent and your share.
The path
From signup to live dataset.
Six steps, system-guided. You need your phone and ideally a second person for the photos. Solo also works.
- 01
Create an account.
2 min.Email, password, phone. SMS verification. That's it for the start.
- 02
Verify identity.
5 min. + 1 to 2 business days reviewA live selfie, a photo of your ID, and a photo of you holding a slip with a system-generated code. Three things the FL team checks objectively. No assessment.
- 03
Define visibility.
3 min.Choose what may be shown: face, hands, upper body clothed, full body, optional detail shots. What you don't approve doesn't exist, not even for a later request.
- 04
Exclude industries.
3 min.Structured list: politics, religion, alcohol, tobacco, gambling, automotive, pharma, defense, video games, lingerie advertising. Pick what you allow, or none.
- 05
Photo session.
20 to 40 min.Mobile-guided workflow: required poses per visibility category, in-browser quality check (brightness, sharpness, resolution) before upload. Failed shot? Retake immediately.
- 06
Review & live.
1 to 3 business days reviewFL team checks photos for technical quality, no aesthetic judgment, closed reject codes. Approved? Your dataset enters the brand pool. You decide every incoming request individually.
What you control
Every request, individually. Every time.
FaceLedger is not stock. There is no blanket license. Every brand request appears individually in your dashboard, with brand name (after your release), industry, channels, geography, duration, and compensation. You say yes or no. Without justification.
02
You block who you want.
Block list at company, industry, or company-size level. Blocked companies don't see you in search, you also receive no requests.
03
You revoke anytime.
Closing your account immediately blocks new requests. Active licenses wind down via a contractually defined process, depending on the agreement with the brand. Data export available anytime.
Standard or Verified
Two ways in.
Self-service for most. Personal onboarding for people with public identities.
Vergleich
Standard Talent
Verified Talent
Who
All private individuals
Influencers, celebrities, public figures
Onboarding
Self-service, guided flow
Personal, by invitation
Terms
65 % to the person
Individually agreed fixed price, same 65 % share
Pool
General brand-search pool
Separate premium pool, own minimum floor
Protection tooling
Detection and takedown in development
Who
Standard
All private individuals
Verified
Influencers, celebrities, public figures
Onboarding
Standard
Self-service, guided flow
Verified
Personal, by invitation
Terms
Standard
65 % to the person
Verified
Individually agreed fixed price, same 65 % share
Pool
Standard
General brand-search pool
Verified
Separate premium pool, own minimum floor
Protection tooling
Standard
Verified
Detection and takedown in development
Your data
We store what you look like. Not who you are.
For search and your dataset we store what can be seen: height, build, hair and eye color, skin tone, visible features. What we deliberately do not have, neither as a data field nor as a filter:
- Ethnicity or origin
- Religion or belief
- Sexual orientation
- Trans status (that is your private matter)
- Disability
- Weight or BMI
- Beauty or attractiveness scores
- Popularity scores or click history
Companies search via six structured fields: region, age (5-year bin), presentation, hair color, visibility, industry compatibility. That's all. Search results appear in random order so no one is systemically favored.
Frequently asked.
Still have questions? Write us.
No. Registration, verification and uploads are free. Money only flows in your direction: 65 % of the net license price of every license.
Excluded, for everyone and without exception. Nudity, sexualized portrayals and degrading contexts are categorically prohibited and written into every license agreement.
No. Every license covers one campaign with defined channels, territory and duration. The company may vary pose, clothing, styling and setting. Your identity stays intact and your real name never appears in the advertising.
You decide every request individually and can decline without giving a reason. If you withdraw entirely, your profile goes offline and no new licenses are created. Campaigns already running may use their material until the end of the term and your compensation remains yours.
Via Stripe to your own account. The payout is initiated 14 days after your acceptance. You see your share in euros before you accept.
Only campaign-specific and with a deletion obligation after the term ends. General training and facial recognition are contractually prohibited. FaceLedger itself stores your photos, but no AI models and no embeddings of your face.
Ready?
Create account, verify ID, set rules.
Free. No casting, no suitability assessment, no commitment. You can undo every step before going live.