Blog
On identity, AI, and the law.
Practical writing for in-house counsel, creative leads, and people whose face has become a dataset.
- Individuals7 min2026-08-17
From Sora to H&M: Why 2026 Is the Year Your Face Gets Paid
OpenAI, H&M, Meta and YouTube have converged on the same principle for faces and voices: opt-in only, paid, and with control staying with the person. That opens a real market for people without a modeling career too. What matters is how you license – campaign by campaign instead of a buy-out.
- For companies8 min2026-08-17
Article 50 Has Applied Since August 2: What Advertisers Now Need to Label
Since August 2, 2026, AI-generated content in advertising must be disclosed and carry a machine-readable marking. The Federal Network Agency and the Wettbewerbszentrale are already taking complaints, with cease-and-desist letters under German competition law on top. A practical overview – and why licensed, correctly labeled likenesses now become an advantage.
- Individuals5 min2026-04-24
§ 22 KUG, in plain language
You don't need a law degree to understand § 22 KUG. You need one paragraph and a few minutes. Here is the paragraph and the minutes.
- For companies7 min2026-04-23
Output and training are two different licenses
A license that lets you use someone in your campaign does not necessarily let you train your model on them. The two questions need separate answers, separate clauses, often separate fees.
- For companies6 min2026-04-22
Stock photos and likeness licenses are not the same thing
For decades, "we have a stock release" was good enough. With generative AI in the production pipeline, that sentence has stopped being a defense.
- For companies8 min2026-04-15
What happens if your AI campaign triggers a lawsuit?
AI-image lawsuits do not target the model vendor. They target the brand. Here is what the litigation actually looks like.
- For companies7 min2026-04-08
Why AI-generated faces are a legal risk
Personality rights, image rights, biometric-data law, and the EU AI Act on top. The legal stack that makes 'AI-generated' a publishing risk, not a shortcut.
- For companies6 min2026-04-01
How brands can safely use AI-generated people in ads
A practical playbook: the rights, the consent, and the audit trail you need before an AI campaign goes live.
- Individuals7 min2026-03-25
What to do if AI uses your face without permission
A checklist for the bad day. Document, evaluate, escalate, the legal levers that actually work.
- Individuals5 min2026-03-18
Can AI recreate your face? A short technical answer.
How modern image models represent faces, why a few public photos is enough, and what control you realistically have.