A. Start-up tests social media
A young company promotes a product on Instagram and TikTok for three months, Germany only. The face is shown. This yields the minimum licence.
- Licence price
- €900
- To the person
- €585
FaceLedger €315
Pricing
License by scope.
Person receives 65 %.
No flat rates. No hidden tiers. Every license is calculated modularly, duration, geography, medium, company size, visibility. Three packages as starting points, one calculator for everything in between.
Packages
Three starting formats.
Configurations that load into the calculator, not separate SKUs. Everything stays negotiable.
Entry
Single Campaign
One brand, one campaign, clearly bounded.
from
1 to 3 mo · 1 country · 1 to 2 channels
Recommended
Annual Brand Use
Year-long use across multiple campaigns, defined region.
from
12 mo · DACH/EU · multi-channel
Custom
Enterprise / Global
Global rollout, all channels, individual terms.
on request
24 mo · global · all-channel
Calculator
Exact quote, in real time.
Set the axes, see the license amount and talent split immediately.
Channels
Where will the campaign run? Multi-select.
Geography
Duration
Company size
Scales pricing, reach and investment volume.
Visibility
Which photo categories are shown.
License fee
4.884 €
Binding and bookable immediately. No negotiation, no waiting.
All prices plus statutory VAT where applicable.
Person receives65 %3.175 €
Damages for unauthorized use (notional license fee times 1.5 to 3)7.326 € to 20.000 €
Show calculation ▸
- Base
- 500 €
- Channels
- × 2.0
- Duration
- × 2.2
- Geography
- × 1.5
- Company size
- × 1.1
- Visibility
- × 1.3
On top: the injunction. Campaign stopped within days, withdrawal from every channel, re-production. Plus fines of up to €250,000 per violation for any asset left running.
The displayed price is the final license price for this configuration, effective immediately. Public Figures have individual terms.
Worked examples
Four typical campaigns, priced out.
The calculator above gives you any price in seconds. For those who prefer to read: four examples of how the licence price and the person’s share come together in practice. All prices net plus 19 percent German VAT, as of October 2026.
B. Mid-sized company in the DACH region
A mid-sized company uses one person for six months in social media and on its own website, in Germany, Austria and Switzerland, face and body.
- Licence price
- €4,514
- To the person
- €2,934
FaceLedger €1,580
C. Corporation with video and out-of-home
A large company produces video, social media and digital out-of-home across the entire EU for one year, with face, body and all details.
- Licence price
- €20,124
- To the person
- €13,081
FaceLedger €7,043
D. Agency books five people for a client
An agency licenses five people at once for a mid-sized client: six months, one country, every channel from social media to pay TV, full body with all details. Each person concludes their own licence and decides for themselves.
- Licence price
- 5 × €13,890 = €69,450
- To the person
- 5 × €9,028 = €45,140
FaceLedger €24,310
Worked examples from the public price calculator, not concluded licences. In every case the person sees the request beforehand and decides. The licence applies to this campaign only; after the term the dataset is deleted.
Pool subscription
For repeat bookers: the pool subscription.
Keep licensed people after a campaign ends, test internally, rebook faster. Prices net per month, cancel monthly.
Single
1 person
€49
net per month
Team
up to 3 people
€99
net per month
Studio
up to 8 people
€199
net per month
Unlimited
any number of people
€399
net per month
The subscription is not a usage license. It covers storage and internal testing. Every publication requires a new license, and the person receives 65 % of every license. It requires the person's pool consent. If they withdraw it, their dataset is deleted within 14 days. All subscription prices are net, plus statutory VAT where applicable.
FAQ
Common pricing questions.
Why no fixed list price?
A license on a likeness isn't a standard product, price depends on scope, reach, and sensitivity. We publish the formula openly instead of guessing a flat rate.
What does the talent receive?
A flat 65% of the license fee, regardless of license size. Public Figures negotiate individually.
Are the packages binding?
No. They load an example configuration into the calculator. Every axis is adjustable.
How is company size verified?
At contract signing you represent your company size in the contract. Misrepresentation can invalidate it.
Are taxes included?
No. All prices are net. Statutory VAT is added where applicable; it is included in the amount collected and shown on the statement as required by law.
Do I get exclusive use?
By default, no. Exclusivity is a separate axis negotiated individually.
Why a subscription if every license is paid for individually?
The subscription buys availability, not usage. Companies keep datasets of licensed people available for internal tests after a campaign ends, with the person's consent. Publication only happens through a new license, and the person receives 65 % of it.
Enterprise
Global rollout, individual terms.
For companies at enterprise scale with global footprint, exclusivity requirements, or MSA needs from your procurement counterparts. Direct contact with our sales and legal team.
Contact sales