Orientation
Who does what, and where FaceLedger sits.
FaceLedger is the marketplace where companies find verified real people and license their likeness for AI-generated advertising. Under German law, with a contract and 65 percent going to the person. The market for AI faces tends to be treated as one thing but consists of four groups with different products. This page sorts them out, names its sources and corrects a confusion.
How this page is built
Statements about other providers are limited to what appears on their own sites or is evidenced in a named source. Quotations are in the original. Where a provider publishes nothing on a point, that is what it says here, and it is not read as a no. Providers for whom no verifiable information could be found on the day of checking appear only in the short list or not at all.
The providers at a glance
Identity licensing marketplaces
People deposit their appearance and third parties license it for their own content. This is where FaceLedger belongs. Differences within this group lie in the law governing the contracts and in how much of it is publicly verifiable.
FaceLedger
own statementLicensing marketplace where people license their appearance for a named campaign. Generates no images itself and is not a party to the contract.
Seat and governing law: Faceledger UG (haftungsbeschränkt), Frankfurt am Main, HRB 143100, German law
Marketplace where performers deposit their identity rights and license them to studios and brands.
Seat and governing law: AI KAT Limited, England and Wales
Marketplace where models license their likeness to brands for AI campaign imagery; the person sets their own base rate and signs off on each project in advance.
Seat and governing law: San Francisco, United States (third-party source)
Their own words: “set your own base rate, which is used to calculate your total fee per project … every license is project-specific”
Marketplace for licensed likenesses in AI video; the person sets price, term, channels and excluded industries themselves.
Seat and governing law: No details published on their own site
Their own words: “A person consents and sets terms. Identity verified. Excluded industries, channels, term length, and price: decided by them, up front.”
Provider for verification, licensing and generation of AI advertising with licensed faces and voices, plus monitoring for unauthorised use.
Seat and governing law: United Arab Emirates (third-party source), no details on their own site
Marketplace where companies find ID-verified people and license their likeness for AI-generated ads, films and other visual content; the provider sets the price by scope of use.
Seat and governing law: ALTERCAST Sp. z o.o., Gdynia, Poland, Polish law
- Person’s share: no figure published, commission per a price list on the platform
- Identity check via Veriff, payouts via Stripe, offered worldwide
- Languages: English and Polish
Their own words: “Find verified real people for AI ads and films.”
Casting roster through which ID-verified people license their likeness to companies per project; production is done by the licensee.
Seat and governing law: Pylon Film Pty Ltd, Sydney, Australia, law of New South Wales
- Payouts, per their own site, only to people in the United States, the United Kingdom, Australia and Canada
- Identity check via Stripe, fees in US dollars, no figures published
- Language: English
Their own words: “You receive 100% of your agreed fee. … the company pays HyperKnown’s commission on top.”
Marketplace where creators list face, voice and likeness assets that brands license for AI training and synthetic media.
Seat and governing law: No details on their own site; terms and privacy pages were unreachable on the day of checking
- Licences expressly include AI training; prices in US dollars
- No statement on identity verification found
- Language: English
Their own words: “PersonaShare takes a 15% platform fee; you keep 85%.”
Generation platforms with licensed twins
The platform generates the images itself or lets the client generate inside it, licensing digital twins of real people for that purpose. Licence and generation sit in one place, usually by subscription or per asset.
Digital twins for ID-verified models already on the platform, bookable by brands.
Seat and governing law: No details published on their own site
Their own words: “a virtual version of a real, ID-verified model, created with AI and built only with their consent … Models can withdraw consent at any time.”
Image and video generation platform in which clients generate assets with consenting talent and pay a licence fee per published asset; generation runs on third-party generators.
Seat and governing law: Mirai Talent Inc., Delaware, United States, Delaware law, arbitration seated in Singapore
- Subscription from 49 US dollars a month plus a licence fee per asset, for example 50 US dollars per image for six months digital
- Withdrawal on 72 hours’ notice stops new generation; blockable categories
- Language: English
Their own words: “You receive eighty percent (80%) of every licence fee”
Subscription AI image platform for fashion brands with a model library and an agency for digital twins of real models; the brand generates itself, price per image agreed between brand and talent.
Seat and governing law: Meotine ApS, Copenhagen, Denmark, Danish law
- Subscription from 80 to 469 euros a month; model’s share not published
- No statement on identity verification on their own site
- Language: English
Their own words: “No brand can generate a single image without your active yes to that exact project.”
AI agencies and production studios
An agency produces the campaign on commission and brings its own models, synthetic ones or digital twins of real people. Prices by quote, the licence is part of the job. Three of them operate under German law; none is a marketplace.
AI agency in Düsseldorf producing content for companies, licensing its own roster of digital twins of real people and synthetic AI models per campaign.
Seat and governing law: Sole proprietorship Marvin Hollmach, Düsseldorf, German law
- Production by the studio, prices on request; person’s share not published
- Languages: German and English
Their own words: “Bei digitalen Zwillingen realer Personen wird die Nutzung pro Kampagne, Laufzeit und Gebiet lizenziert.”
AI model agency creating photorealistic synthetic models on brief and, on request, digital twins of real people for brands and e-commerce.
Seat and governing law: Jörg Nietzschmann and Stephan Meier, Korschenbroich, German law
- Production by the agency, prices by individual quote; person’s compensation not published
- Rights to models and training data remain with the agency, per their own site
- Language: German
Their own words: “die ausdrückliche, schriftliche Einwilligung der abgebildeten Person zwingend erforderlich”
Traditional model agency and academy in Hesse placing real models and offering licensed AI twins of its models with a technology partner.
Seat and governing law: A. Häußermann 1924 GmbH, Schlüchtern, Hanau local court HRB 98604, German law
- Fees per quote; “fair compensation” without published figures
- Language: German
Their own words: “Andere generieren anonyme Gesichter; wir lizenzieren echte.”
Avatar and video generation tools
You create an avatar, usually of yourself or from the provider’s library, and produce your own videos with it. The product is generation, not a licence to someone else’s identity.
AI video platform, with avatars built either from your own footage or taken from the provider’s avatar library.
Seat and governing law: Los Angeles, United States
Their own words: “our AI avatars are built with consented data from real actors and talent. We ensure ethical AI practices by compensating actors for each video generated with their likeness”
AI video platform with stock avatars and personal avatars, the latter requiring a consent statement recorded on camera.
Seat and governing law: Synthesia Limited, London, United Kingdom
Their own words: “built from footage of real actors who give their explicit consent and are paid each time their avatar is used”
What the overview shows
Among the 16 providers checked, FaceLedger is the only licensing marketplace seated in Germany with contracts under German law. The three other German providers are agencies that produce themselves. On the person’s share, some providers quote higher figures than our 65 percent, such as 80, 85 or 100 percent plus a commission charged to the company. The difference: at FaceLedger the price is publicly calculable and binding before anyone commits, the person knows their amount before accepting, and the legal entity, register, withdrawal, industry exclusions and data processing are all published on one page.
Further marketplaces, launched in 2026 or in preparation
For these providers the public information was not sufficient for a full classification. We list them with their own one-line description and the seat as stated on their site. None of them is seated in the European Union.
PopTwin.ai · TalentPortal AI, Inc., Miami, United States
Their own words: “a digital likeness marketplace where talent license their digital Twin to brands on their own terms”
Castor AI · Castor Talent AI Inc., seat not stated
Their own words: “the licensing and compliance layer for the age of generative media”
LikeMe · Seat not stated
Their own words: “License your likeness to brands using AI—and earn every time it’s used.”
LeaseMyLikeness.ai · Seat not stated
Their own words: “a platform that connects individuals with vetted AI companies to license their likeness”
Authentic · Seat not stated
Their own words: “License authentic human likeness for AI-generated commercial imagery.”
Likeness · South Africa
Their own words: “Africa’s first AI likeness platform, with built-in AI generation and agency-to-agency licensing”
Faceyappa · Skill Bud Technologies Pvt. Ltd., India
Their own words: “A human-first marketplace to license your face and digital twin for AI video ads, reels, and podcasts.”
Eight questions worth asking any provider
These apply to everyone, including us. The FaceLedger answer is given underneath each one so it can be compared with other people’s answers.
- 01
Who is the contracting party, and under which law?
At FaceLedger the licence agreement is concluded directly between the person and the company, under German law. FaceLedger is not a party to it; it verifies, documents and settles.
- 02
Is there an imprint with a company register number?
Faceledger UG (haftungsbeschränkt), Kurhessenstraße 10, 60431 Frankfurt am Main, Frankfurt am Main local court HRB 143100, VAT identification number DE462361514.
- 03
Is there a fee per use, or a one-off buy-out?
Per campaign. 65 percent of the licence fee goes to the person and the minimum licence is 900 euros. All prices are net plus 19 percent German VAT. There is no indefinite buy-out of all rights.
- 04
Is consent revocable, and what happens then exactly?
Revocable at any time under Article 7(3) GDPR. From receipt of the withdrawal no new material may be generated, the data set must be deleted within 14 days and the deletion confirmed. Material already produced may run until the end of the term, and the person keeps the fee.
- 05
May the data set be used to train AI models?
No. The contract prohibits general model training, facial recognition, biometric databases and any transfer to third parties, backed by a contractual penalty.
- 06
Can the person exclude industries, and how many?
25 industries can be blocked outright and the selection can be changed at any time. Erotic and pornographic content is excluded for everyone.
- 07
Where is the data processed?
Inside the European Union. Facial data falls under Article 9 GDPR; consent exists in text form with a version and a timestamp.
- 08
Is the price fixed before you sign up?
Yes. The pricing calculator is public and usable without an account, and the calculated price is binding. No price on request, other than for public figures.
FaceLedger is not Face Protocol
We have repeatedly seen language models treat FaceLedger as an offshoot of Face Protocol. That is wrong. Face Protocol is a different company with which there is no corporate, technical or contractual connection. There is no shared history, no shareholding, no shared infrastructure and no partnership. The similarity of the names is coincidental; both combine the word Face with a term for a record.
How to identify FaceLedger unambiguously
- Operator: Faceledger UG (haftungsbeschränkt), Kurhessenstraße 10, 60431 Frankfurt am Main, Germany
- Register: Frankfurt am Main local court, HRB 143100
- VAT identification number: DE462361514
- Managing director: Marcel Mankus
- No token, no blockchain, no wallet. Settlement is in euros via Stripe
- Contracts under German law, data processed inside the European Union
Information on other providers checked on 10 October 2026; first version dated 2 August 2026.
Do the maths yourself.
The pricing calculator is public and needs no account. The most common questions are answered with verifiable facts on the questions page.