01
Documented consent per license.
Every use is based on an explicit, individually approved license from the person, with contract, timestamp, and digital signature. In a dispute, you have the proof that holds up in court.
Licensing that protects against lawsuits.
Identity that holds up legally.
FaceLedger is the licensing layer between real identity and advertising, with documented consent, full audit trail, and contracts that hold up in disputes. Structured search, modular license dimensions, transparent prices.
Status quo
Likeness lawsuits cost more than campaigns.
A familiar face in an AI generation. A stock photo whose model release doesn't cover today's AI use. An influencer who never consented. What starts harmlessly ends in six- to seven-figure settlements, usually months after publication, when the campaign has long run and the damage is done.
- Stock releases rarely cover AI generation
- Influencer contracts often have vague likeness clauses
- Real-person lookalikes in AI output are barely predictable
- Lawsuits arrive reactively, often 6 to 18 months after launch
- Whether shoot-day model releases cover AI images has been argued in a New York court since 2026 (Pujols v. Rainbow Shops)
The question is not whether you'll face a dispute, but whether you'll be able to show documented consent when you do.
What you get
What you actually get when you buy a license.
02
Full audit trail.
Every step is logged: profile view, request, approval, contract signing, asset download, re-fetch. Both sides see the same trail. Compliance audit in seconds, not weeks.
03
Modular license dimensions.
Configurable per license: duration, geography, channels (social, print, paytv, OOH, DOOH), visibility, industry context. No blanket licenses, what you need, what you pay for.
04
Pre-vetted exclusions.
Industry exclusions set by the person are stored in the system. Incompatible people don't appear in your search results. No re-brief, no "sorry, not available for your category" three weeks later.
How you search
Brief, then filter. No open browsing.
Search on FaceLedger is not a stock-photo shop window. You start with a brief, the system suggests structured matches. Every profile view is logged, visible to the talent. That's architecture, not a feature.
- 01
Enter the brief.
Industry, channels, geography, duration, optional company size and budget range. The system computes compatible talent pools.
- 02
Set filters.
Region, age (5-year bin), presentation, hair color, visibility. There are no other filters, by design. No skin color, religion, disability, no beauty score.
- 03
Review results.
Anonymized cards with watermarked representative photo, pseudonym, filter match, estimated pricing. Order: random (deterministic seed), no engagement ranking.
- 04
Open profile.
Open the full profile, the person sees in their dashboard that your company viewed it. Maximum 50 profile views per day per org.
- 05
Build shortlist.
Up to 10 people per campaign. Each receives an individual request with live quote. Talent decides individually. Approval = contract + asset access.
Pricing
Transparent. Modular. Before every click.
License prices are computed algorithmically, channels × geography × duration × company size × visibility. You see the range before every request. No hidden spreads, no surprise fees.
Scenario
License amount
Person receives
Startup
Social-only, 1 country, 3 months, face only
€1,000
≈ €650
Mid-market
Social + Print, DACH, 6 months, face + body
€12,000
≈ €7,800
Enterprise
Multi-channel, EU, 12 months, all approved
€90,000
≈ €58,500
Startup€1,000
Social-only, 1 country, 3 months, face only
Person receives≈ €650
Mid-market€12,000
Social + Print, DACH, 6 months, face + body
Person receives≈ €7,800
Enterprise€90,000
Multi-channel, EU, 12 months, all approved
Person receives≈ €58,500
Example ranges. Public figures have individual terms with minimum floor. Actual quotes are computed live per request and shown before your confirmation.
Legal safety
What holds up in a dispute.
Imagine a recognizable face from your campaign reaches out to their lawyer six months later. Here's the difference:
Without FaceLedger
- Stock release covers general commercial use, AI generation contested
- Burden of proof for consent lies with the advertiser
- Witness evidence difficult, who consented to what, when?
- Settlement values often six to seven figures
- Time to resolution: 6 to 24 months
With FaceLedger
- Contract with clear license-scope definition exists
- Digitally signed by both sides, hash-verified
- Audit trail documents every action with timestamp
- Identity verified via KYC before contract signing
- Disputes typically resolved in days, not months
FaceLedger does not replace a lawyer. But FaceLedger ensures your lawyer doesn't show up empty-handed.
How you get in
Five steps to your first license.
Self-service with manual company verification to protect the people on FaceLedger. Verification typically takes 1 to 2 business days.
- 01
Create account.
2 min.Personal account with company email. Generic mail providers are not accepted.
- 02
Set up org.
3 min.Create your company account, specify industry and company size (for pricing).
- 03
Verification.
1 to 2 business days reviewVAT validation against EU VIES service, commercial register upload, domain match via verification email to admin@yourdomain.com. Manual review by FL team.
- 04
First search.
Set filters, enter brief, view compatible people. Until verification, demo-mode search is available; afterwards it goes live.
- 05
First license.
Talent responds within 7 daysBuild shortlist, send requests, Stripe escrow fills. On talent approval: contract generated, payment captured, assets unlocked.
Frequently asked.
Still have questions? Write us.
The right to use the likeness of a verified real person with your own AI tools for a defined campaign. Your contract partner is the person themselves. FaceLedger verifies the identity, records the consent and generates the contract with a checksum.
Standard licenses are non-exclusive. If you need more, request a market stop together with your request. The person then pauses new licenses to other companies for an agreed period, at a price they set themselves.
The person decides within five days. If they decline or the deadline passes, the hold on your card is released. No costs arise.
The price appears instantly in the calculator and the request is a binding offer for five days. With the acceptance you receive the verified photo dataset and the contract. You then generate your material in your own AI tools.
The license price is held on your card at the request and only charged upon acceptance, plus statutory VAT where applicable. You receive a statement for every license.
Every license defines precisely what is allowed. FaceLedger documents everything: verified identity, recorded consent, contract with checksum, payment and deletion records. In a dispute you can prove your chain of rights end to end.
Ready for your first license?
Verify your company, choose a face, configure the license and send the request straight to the right talent.