Protect your likeness
Protect your identity
from AI misuse.
Your face is a resource. Right now it is being used as one, by training datasets, by image generators, by deepfake tools, and you are not in the conversation. This is what you can actually do about it.
Step 1: Reduce involuntary exposure
You can't remove your face from training datasets retroactively, but you can reduce future exposure. Audit your public photos: profile pictures on professional networks, tagged photos on social platforms, news articles. Remove or restrict access to images that you don't need to be public. This is the smallest, simplest layer.
Step 2: Use available opt-out signals
Some AI training datasets honor opt-out signals: robots.txt directives for crawlers, image-level metadata, opt-out registries published by model providers. None of this is comprehensive, and compliance is voluntary. But opted-out faces are slightly less likely to be retrained on in future iterations of compliant models.
Step 3: Monitor for commercial misuse
Reverse-image search (Google Images, TinEye, Yandex) and dedicated identity-monitoring services can surface unauthorized commercial use of your likeness. Catch it early, document it, and act on it through your jurisdiction's personality-rights framework. Without monitoring, you only learn about misuse by accident.
Step 4: License proactively
The previous three steps are defensive. Licensing is offensive. You set the terms before any use happens. On FaceLedger, you upload a verified reference set, define what is allowed (industries, durations, geographies) and what is excluded, and you are paid every time your identity is licensed. Use without a license remains unauthorized; use within a license is on terms you set.
What FaceLedger gives you specifically
A documented consent record per license. Industry exclusions you control (politics, pharma, gambling, religion, your choice). A per-use audit trail. Compensation per licensed use. Revocation at any time, with a defined sunset for active deployments. The whole framework is built so that you stay in control of how, where, and by whom your identity is used.
Every AI-generated face is a legal risk. Unless it is licensed.
FAQ
Frequently asked.
Can I delete my face from existing AI models?+
Generally no, once a face is in a training dataset, it is statistically represented in the trained model. Some providers offer "machine unlearning" experiments, but these are not yet production. The practical lever is forward-looking: control how your face is used from now on.
How do I control my likeness online?+
Three layers, in order of effort: reduce involuntary public exposure of your face, use opt-out signals where available, and license proactively under terms you set. The first two are defensive and partial; the third gives you a contract and compensation.
What if I find someone using AI of my face?+
Document the use, URLs, dates, screenshots, the specific output. Most jurisdictions give you personality-rights and image-rights claims; in the EU, GDPR adds biometric-data claims. A licensed identity prevents future cases by routing commercial use through documented consent.
How does licensing actually work for me?+
You upload a verified reference set on your phone. You set rules: allowed industries, excluded categories, geographic scope, durations. A license configures within those limits. You receive payment per licensed use, with a full record of every use. You can revoke at any time.
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Register your identity, set your rules, and stay in control of how your likeness is used. Free for individuals.
Protect your identity