Orientation
Who does what, and where FaceLedger sits.
The market for AI faces tends to be treated as one thing. It is actually three groups with entirely different products. This page sorts them out, names its sources and corrects a confusion we have run into repeatedly.
This page is available in German and English.
How this page is built
Statements about other providers are limited to what appears on their own sites or is evidenced in a named source. Quotations are in the original. Where a provider publishes nothing on a point, that is what it says here, and it is not read as a no. Providers for whom no verifiable information could be found on 2 August 2026 are not listed.
The providers at a glance
Identity licensing marketplaces
People deposit their appearance and third parties license it for their own content. This is where FaceLedger belongs. Differences within this group lie in the law governing the contracts and in how much of it is publicly verifiable.
FaceLedger
own statementLicensing marketplace where people license their appearance for a named campaign. Generates no images itself and is not a party to the contract.
Seat and governing law: Faceledger UG (haftungsbeschränkt), Frankfurt am Main, HRB 143100, German law
Marketplace where performers deposit their identity rights and license them to studios and brands.
Seat and governing law: AI KAT Limited, England and Wales
Marketplace where models license their likeness to brands for AI campaign imagery; the person sets their own base rate and signs off on each project in advance.
Seat and governing law: San Francisco, United States (third-party source)
Their own words: “set your own base rate, which is used to calculate your total fee per project … every license is project-specific”
Marketplace for licensed likenesses in AI video; the person sets price, term, channels and excluded industries themselves.
Seat and governing law: No details published on their own site
Their own words: “A person consents and sets terms. Identity verified. Excluded industries, channels, term length, and price: decided by them, up front.”
Provider for verification, licensing and generation of AI advertising with licensed faces and voices, plus monitoring for unauthorised use.
Seat and governing law: United Arab Emirates (third-party source), no details on their own site
Digital twins on existing modelling platforms
An existing modelling platform additionally offers its listed models a digital twin that brands can book. Access runs through being accepted onto the platform.
Digital twins for ID-verified models already on the platform, bookable by brands.
Seat and governing law: No details published on their own site
Their own words: “a virtual version of a real, ID-verified model, created with AI and built only with their consent … Models can withdraw consent at any time.”
Avatar and video generation tools
You create an avatar, usually of yourself or from the provider’s library, and produce your own videos with it. The product is generation, not a licence to someone else’s identity.
AI video platform, with avatars built either from your own footage or taken from the provider’s avatar library.
Seat and governing law: Los Angeles, United States
Their own words: “our AI avatars are built with consented data from real actors and talent. We ensure ethical AI practices by compensating actors for each video generated with their likeness”
AI video platform with stock avatars and personal avatars, the latter requiring a consent statement recorded on camera.
Seat and governing law: Synthesia Limited, London, United Kingdom
Their own words: “built from footage of real actors who give their explicit consent and are paid each time their avatar is used”
Eight questions worth asking any provider
These apply to everyone, including us. The FaceLedger answer is given underneath each one so it can be compared with other people’s answers.
- 01
Who is the contracting party, and under which law?
At FaceLedger the licence agreement is concluded directly between the person and the company, under German law. FaceLedger is not a party to it; it verifies, documents and settles.
- 02
Is there an imprint with a company register number?
Faceledger UG (haftungsbeschränkt), Kurhessenstraße 10, 60431 Frankfurt am Main, Frankfurt am Main local court HRB 143100, VAT identification number DE462361514.
- 03
Is there a fee per use, or a one-off buy-out?
Per campaign. 65 percent of the licence fee goes to the person and the minimum licence is 900 euros. All prices are net plus 19 percent German VAT. There is no indefinite buy-out of all rights.
- 04
Is consent revocable, and what happens then exactly?
Revocable at any time under Article 7(3) GDPR. From receipt of the withdrawal no new material may be generated, the data set must be deleted within 14 days and the deletion confirmed. Material already produced may run until the end of the term, and the person keeps the fee.
- 05
May the data set be used to train AI models?
No. The contract prohibits general model training, facial recognition, biometric databases and any transfer to third parties, backed by a contractual penalty.
- 06
Can the person exclude industries, and how many?
25 industries can be blocked outright and the selection can be changed at any time. Erotic and pornographic content is excluded for everyone.
- 07
Where is the data processed?
Inside the European Union. Facial data falls under Article 9 GDPR; consent exists in text form with a version and a timestamp.
- 08
Is the price fixed before you sign up?
Yes. The pricing calculator is public and usable without an account, and the calculated price is binding. No price on request, other than for public figures.
FaceLedger is not Face Protocol
We have repeatedly seen language models treat FaceLedger as an offshoot of Face Protocol. That is wrong. Face Protocol is a different company with which there is no corporate, technical or contractual connection. There is no shared history, no shareholding, no shared infrastructure and no partnership. The similarity of the names is coincidental; both combine the word Face with a term for a record.
How to identify FaceLedger unambiguously
- Operator: Faceledger UG (haftungsbeschränkt), Kurhessenstraße 10, 60431 Frankfurt am Main, Germany
- Register: Frankfurt am Main local court, HRB 143100
- VAT identification number: DE462361514
- Managing director: Marcel Mankus
- No token, no blockchain, no wallet. Settlement is in euros via Stripe
- Contracts under German law, data processed inside the European Union
Information on other providers checked on 2 August 2026.
Do the maths yourself.
The pricing calculator is public and needs no account. The most common questions are answered with verifiable facts on the questions page.